As promised last Monday, here are more tips gathered at the Erma Bombeck Writers' Workshop. Last week we focused on blogging, this week is on branding and using social media.
Voice lives on the page, brand takes the voice beyond the page.
The most critical part of voice and brand is consistency. Make is easy for people to "get" you.
Keep the same voice from your blog to Facebook to Twitter to whatever.
Using Social Media:
Define your brand, community, objectives, and goals
Build a list.
• Gather contact info (e-mails and such), get sign-ups for a newsletter and/or RSS
• Use this list (judiciously) to ask for help in promoting an event or new release
Survey your community on their social media preferences
• Facebook, Twitter, LinkedIn, Pinterest, etc.